Our vision is a world at peace. Our mission is to bolster public education and awareness 
of all aspects of peace and peace movements (past and present); through the
 establishment of a peace museum and education centre in London.


While our mission is clearly defined and articulated in the above expandable mission statement, these enlightened and uplifting words from secondary school pupil, Arina Abu Bakir, wonderfully capture the beliefs and guiding vision of our organisation – and those of the peace builders we’re working with around the globe…

“The Declaration of Human Rights clearly states: we are all born free and equal, do not discriminate, no torture, no slavery, the right to freedom of expression… and most importantly, that no one can take away our human rights. Albert Einstein once stated, “Peace cannot be kept by force: it can only be achieved by understanding”. Stepping forward, we should all come together and try to understand one another as much as possible, and try to remain serene and respectful. We should strive to live in a world where the colour of our skin, our gender, our religion, our race, our sexuality, and our background does not affect the way we live. With every breath we take, we should be able to feel safe and comforted by our surroundings. There is so much we can do — we possess more power than we think. We can make this place better for the next generation and be in the history books for the change we made. We can alter the future with our words and actions. We could be revolutionary. Peace is not just a moment. It’s an everlasting movement.“

Our goals & objectives

  1. By 2030 we will have a world class peace museum and education centre in London;
  2. Visitor numbers will be comparable to other top London attractions (with up to 100,000 visitors a year);
  3. Our in-reach and outreach school programmes will be better recognised for their innovation and effectiveness;
  4. Peace will become more attractive than war – with the grim realities of violence emphasised, and the path to
 peaceful resolution expounded;
  5. The centre will have a major impact on the reduction of bullying, domestic and street violence, as well as
 other forms of conflict. And, ultimately, it will deliver a future generation of peace builders; equipped to transform our world.

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